EDITOR’S
WELCOME
Warm greetings from Spielwarenmesse India!
With the freshness and newness of spring season we
bring to you the third volume of Kids India magazine.
The two volumes of Kids India Magazine were
applauded and greatly appreciated by the readers
which encouraged us to do more and bring out extra
issues in 2018.
As we speak of changes, digitalization is one of the
major change that we are embracing and hence toy
expert Maria Costa provides information on how our
industry can respond to the smartphone generation.
Matthew Hudak of Euromoniter International is giving
a precise prediction on a region wise growth of
licensed toy.
In this edition, Kids India 2018 and Spielwarenmesse ®
2019 are also excited to share with you their upcom-
ing respective newness.
I wish you a very happy read!
Yours,
Katharina Janotta
Sure we are all awestruck with the virtual world but a
traditional brick and mortar retail store will never lose
its charm. Do not miss to read the best practices to
boost this traditional retail experience!
Responding Smartphone Generation 02
5 Business Boosting Strategies 04
Spielwarenmesse ® 2018 Review 06
Licensed Toy Growth 08
Kids India 2018 - What’s New! 10
Issued by/Publishing House:
Spielwarenmesse India Pvt. Ltd.
Crescent Building Level 2, Lado Sarai Mehrauli
New Delhi 110030, India
Tel.: +91 11 6696 1160
www.spielwarenmesse.in
Editorial Team:
Katharina Janotta
Heena Jabeen
Magazine Issue No.: 3
Pixabay.com
CONTENT
Place of print: New Delhi
Printed by: Royal Press Date of print: 5 April 2018
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Kids India Mag Issue III : April 2018 | Page 01