HOW THE TOY INDUSTRY
CAN RESPOND TO THE
SMARTPHONE GENERATION
The children from the smartphone generation represent a great opportunity for the toy
industry. There is no reason to be scared or worried when thinking about this generation, as
there are tons of good ideas the industry can embrace when offering a toy that could be
really appealing. One of the most important things to consider is to understand the differ-
ences that distinguish them from previous generations.