THE THREE REGIONS
THAT WILL LEAD
LICENSED TOY GROWTH
Page 08 | Kids India Mag Issue III : April 2018
30.00
MULTIGENERATIONAL LICENSES BROADEN THE
MARKET
Multigenerational licenses which have been around
for decades, such as Teenage Mutant Ninja Turtles or
Transformers, are increasingly popular in North Amer-
ica and Western Europe and are furthering their
licensed toy growth potential. These licenses were
the childhood favourites of many of today’s parents
and allow them to share some of their favourite char-
acters with their children.
Licensed toys retail value sales by region 2017/2020
25.00
USD
Licensed toys have increasingly become a vital
part of the traditional toy market, with licensed
toys expected to grow by 14% from 2017 to
2020 reaching USD 26 billion in sales. This
growth is far above non-licensed products.
While there will be numerous factors behind
this growth, smartphone proliferation, the
growing popularity of multigenerational licens-
es as well as local licenses in Asia Pacific are
expected to be the core reasons .
20.00
15.00
10.00
5.00
0.00
North America
2017
Western Europe
2020
Asia Pacific
All other regions