"Creativity and individuality," says HBS Managing
Director Thomas Grothkopp, "will remain a trend topic
in 2017." This is confirmed by Claudia Förster, PR
manager at Staedtler, which again achieved a record
year in 2016. "Colouring-in books for adults are still a
big thing for Staedtler." In October – just in time for the
upcoming Insights-X – the company will be launching
another book by English colouring-in book pioneer
Joanna Basford.
And even an age-old topic is celebrating a revival: the
mandala is making a comeback. On Staedtler's
website, mandala fans can find free mandala
colouring-in pages they can print off and colour in.
They can also use the 'Creator' to create their own
designs thus cleverly intertwining the digital and
analogue worlds. With crayons, fine liners and
accessories, Staedtler can provide precisely the right
"tool".
removed from the wall after use. It can be coloured in
using coloured pencils, felt-tipped pens, wax crayons,
stamps and watercolours – everything possible.
Stabilo offers colouring-in beginners a wealth of
motley-hued artistic fun with "My First Painting Set".
The 78-page book contains the most beautiful
pictures from best-selling colouring-in books for
children's from publisher Edition.
EVERYTHING'S SO WONDERFULLY COLOURFUL
HERE!
The colour spectrum of coloured pencils and paints
sets is continually being expanded – for example, with
neon and pastel tones or additional colours. Examples
include the new Artista creative series by Carletto,
painting by numbers from Ravensburger, and the
Triplus set from Staedtler.
WRITTEN WITH LOVE
The next trends for adults are already becoming
evident: "Hand Lettering" and the "Bullet Journal".
"Hand lettering" could be interpreted as being "the art
of beautiful writing". Examples of decorative writing
are ubiquitous on Instagram and Pinterest.
"Bullet journals" are notebooks that are evolving into
personal organisers. The fact that "hand-lettering"
could become the new "colouring-in for adults" is
something of which Faber-Castell and Staedtler are
convinced. But companies are also keeping a weather
eye on the next generation. The "24 Colour Grip Pens
with A4 Pixel-it Colouring-in Book" set from
Faber-Castell also gets to grips with the issue of
digitisation in the analogue world. The highlight of this
book is that, at first, you can't even guess what picture
will come to light when the individual parts of the
picture are coloured in. And when the colouring-in
book has been completed, children can download
new images from a microsite.
Particularly attractive and perfect for every child's
birthday party is the new three metre long
self-adhesive colouring-in roll, which can easily be
Page 14 | Kids India Mag Issue 2 : Sept 2017
The Artista "Gel Pens" set offers children 8 glittery
metallic and neon gel pens, on top of the templates.
The same applies to Ravensburger, whose "painting
by numbers" range now comes with luminous colours,
so that the finished pictures glow in children's
bedrooms at night. The sets contain a canvass, acrylic
and fluorescent paints as well as a frame. With 42
colours, Staedtler has always offered one of the
widest colour palettes. Now the Nuremberg-based
company is adding more colours to their ranges: its
'triplus color' felt-tipped pens and its 'triplus fineliner'
series have had 16 and 6 new colours added to them
respectively.
There's also something in this year's range for parents
who want to keep their couch mess-free. Vivid is
presenting "Color Wonder" under the umbrella of its
Crayola brand, which promises a creative and, at the
same time, clean artistic experience. The
ColorWonder pencils, which are initially colourless,
are used on special paper, and it is only on this paper
that the actual colour is revealed.
As the range of articles shows, painting and
colouring-in are activities that are not just popular
with children and adults. They also demonstrate that