FIFTH EDITION OF KIDS INDIA
STARTING POINT OF YOUR
SUCCESS STORY
A successful business always has a history of informa-
tion gathering, scanning the required information and
then applying the same as and when required i.e.
picking up the melody from the noise in the surround-
ing. The skill to gather the correct information and
eliminating the unnecessary information to retain the
right one is very crucial.
Marketing platforms like trade fairs are an excellent
way to gather information, from meeting new
contacts, to staying up to date with the trends in the
industry to discovering ways on improving and being
aware of the constant change. Now, from the point of
view of a business person who is into the toy business,
such platforms have a higher value than other indus-
tries comparatively. Due to the changing consumer
behavior and the constant innovation in technology
which immediately gets absorbed in the toy industry,
a toy manufacturer always needs to stay aware of the
industry trends and know where his products and toys
stand and if they are really meeting the need of the
hour or not.
One such platform that is summoning all these
important measures for a toy business person and
presenting them under one roof is Kids India. The
business to business (B TO B) toy fair is the perfect
blend of meeting new contacts to learning about the
industry from the experts present at the show to gath-
ering immense knowledge on trends of the year. In a
nut shell, it is the place to be for someone who has
anything to do with the toy industry. pated with us last year have applied again for 2017.
This tendency that has been repeating itself since we
first launched the fair in 2013 clearly indicates the high
level of satisfaction that the exhibitors have experi-
enced with the fair” explains Katharina Janotta, Man-
aging Director, Spielwarenmesse India Pvt. Ltd. Not
only the established industry leaders but the fair is
also receiving many entries from the young, innova-
tive and newly established businesses, this year.
Therefore, a plethora of trendy products and fresh
ideas would be on display.
WORLD CLASS TRADE FAIR ORGANIZER TREND SETTERS: THE TOYS IN THE SPOTLIGHT
Spielwarenmesse India Pvt.
Ltd. is the organizer of the trade
fair which is the Indian subsidi-
ary of Spielwarenmesse eG,
Germany, who organizes the
world’s largest toy fair in
Nuremberg. Having the history
of nearly 70 years of organizing
at such a world class level in
Germany is probably also a reason that the fair is
known for its quality of service in India. The fair
attracts a lot of national and international exhibitors
and visitors maximum of which have been regular
every year. “About 75% of the exhibitors who partici- For visitors who are specifically interested in knowing
the trends of the toy industry, need not run around
trying to find it out the hard way because Kids India
will be presenting a special area dedicated only to the
trending toys and products of the year.
Page 10 | Kids India Mag Issue: July 2017
The trends forecasted are based on the findings of the
international Trend Committee, which includes toy
specialists from all over the world including India who
with the help of continuous Research and Develop-
ment and their years of industry knowledge specify
the trending topics. The identified topics of the year
are “Girl Power”, “Body & Mind” and “Train Your
Brain”. Based on these topics, the toys perfectly fitting
the categories would be on display for the visitors.