The Spielwarenmesse Digital provided a great opportunity for exhibitors and trade visitors to discover the latest trends , refresh their expertise in toys , exchange opinions and information . From 2 to 6 February , the organizer Spielwarenmesse eG recorded 10,813 visitors from 82 different countries . The highly varied programme of presentations was a hit and was accessed some 22,000 times . From startups to well-known companies , 642 exhibitors from 43 countries were there to present themselves and their selected innovations . Their profiles were clicked on 108,517 times . Moreover , the manufacturers ’ presentations attracted particular attention : The ‘ Exhibitors on Stage ’ area was viewed about 5,000 times . The next Spielwarenmesse will take place in Nuremberg from 1 to 5 February 2023 , where the industry will finally be able to meet up again in person .
“ For a long while we were committed to a fair that people could join physically . However , we ’ re pleased that we were able to switch to the Spielwarenmesse Digital format at such short notice . Although the event in Nuremberg is irreplaceable , with our week of online events we were able to offer industry professionals up-to-date insights into the market and plenty of inspiration .”
Christian Ulrich , Spokesperson for the board , Spielwarenmesse eG
“ The live presentation was an interesting experience and will help us to move forward .”
Sandra Lin , Honeycomb Learning Corporation , Taiwan
“ The portal is designed in a clear way . Even as a startup you have every chance of being found .”
Astrid Kronsbein , Managing Director of Science Digital Didactis .
“ Participating this year was certainly a good alternative way to meet with potential buyers and present our new products during the pandemic .”
Jolanta Nawrocka , AzToys International , Poland
“ The platform is great ! My highlight as a startup is a meeting I will have with a big distributor abroad who contacted us through the digital platform .”
Marie Gunderson , Founder of the startup Flops , Norway
“ The highly international character of the Fair , in combination with the ‘ Exhibitors on Stage ’ section , promoted the expression of some fresh and innovative ideas .”
Michael Kitsos , International Sales Manager , Svoora , Greece .
‘ Toys go Green ’ was the No . 1 topic of Spielwarenmesse Digital . In the Toy Business Forum , for example , visitors were especially drawn to the presentation of Reyne Rice ( ToyTrends , LLC / USA ) ‘ Emerging and Future Trends for 2022 : Focus on Innovations and Sustainability ’, and to the findings of the ‘ Sustainability & Toys ’ consumer study by Pablo Busó Alos ( AIJU / Spain ). Find further information on sustainability in the toy business at : www . spielwarenmesse . de / en / toysgogreen
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Page 4 | Kids India E-Magazine - March 2022