Greeting to our Industry Partners and Friends ,

We were all looking forward to the flagship event at the beginning of February . The strong increase in the Omicron variant and the associated increasing concern of exhibitors and visitors about the health of their teams led to the cancellation of Spielwarenmesse 2022 in Nuremberg . However , the organizers created a new multifunctional platform for the industry at the original fair date . Thanks to Spielwarenmesse Digital , the industry had the opportunity to network and discover the latest trends .

The organizers conducted a brief survey on the success of Spielwarenmesse Digital , which we have covered in our magazine .

This edition of the magazine brings to you success stories of Indian entrepreneurs , the stars who thought out of the box and made success of their Ideas . Whether it was the desire of Dice toy labs to provide their kids with board games steeped in Indian history , or Lumaworlds , passion of developing knowledge and skills through collaborative play , Smartivity ’ s efforts of making future makers ' through their STREAM toys or Upcycler ’ s Lab endeavor for creating sustainable toys and motivating the young minds towards sustainability , all these success stories have few things in common like passion , dedication and will to succeed by innovation .

Wanting to become a manufacturer of toys in the Indian market , please read the excerpts of our Industry specialist .

Enjoy reading the magazine . Stay Healthy & Stay Safe

Sonia Prashar Indo-German Chamber of Commerce Official Representative of Spielwarenmesse in India

Spielwarenmesse Digital 2022 Page 03

Interview with Christian Ulrich Page 05

Board Games-Telling the Indian Story Page 07 Phalgun Polepalli

Smartivity : Making ‘ Future Makers ’ Page 10 Ashwini Singh

Value of Play in wholesome Page 13 development of Kids Tejasvi Bongirwar Musale

Key Points to start a toy business in India Page 17 Manish Kukreja

Sustainability & toys a winning Page 18 combination for young minds Amishi Parasrampuria

Tomorrow ’ s world plays sustainably Page 21 Reyne Rice

Multi-sensory retail experience Page 23 Maria Costa

Page 2 | Kids India E-Magazine - March 2022