Walk down the memory lane
Kids India – The Spirit of Play
It was a bright October afternoon , when our team leader invited us to her cabin for a very important announcement , we still vividly recall the day , in fact the moment she informed us about Spielwarenmesse ’ s toy fair and their desire to bring the toy fair to India . The team that has been in the business of organizing trade fairs , comprising of people from 25 – 45 years old , got very excited . Of course we all knew we are well past the age of playing with toys , but the thought of toys took us back to our childhood . We started recounting our stories to each other , how playing with toys , with friends , without friends , creating our very own fantasy world shaped and prepared us to enter the adult world . This walk down the memory lane by each team member , brought our childhood rigor , excitement and enthusiasm to fore and the determination to have our very own show “ Kids India ”.
The preparations for launching Kids India started in year 2011 . The days leading up to the launch of Kids India in year 2013 , was filled with arduous work . As a part of our strategy , the Kids India team focused on getting feedback from the Industry by organizing multiple interactions , meetings and brainstorming sessions to come up with ideas . We picked the industry pulse and after understanding their needs , created key strategies for the show in the area of Marketing , Brand Building , logistics etc . We tied up with up the like-minded societies TAITMA , SGEPC and NSIC with the aim to bring all the stakeholders under one roof . The two years preparations paid off with 153 exhibitors and 5726 visitors participating in the first edition of the show , making Kids India 2013 a huge success . The second edition of the show saw an increase in 40 % in exhibitors and 10 % in visitors , further verifying the success of the show and since then there has been no looking back .
The Kids India team , after two successful editions added elements to further boost the Indian Toy Industry , with the launch of Kids India Magazine , where the organizers with their experience of the International Market , acquired whilst organizing the Toy Fair , Spielwarenmesse , at Nuernberg , Germany , shared the latest trends like STEM , Electronics , Artificial Intelligence and provided insights into topics like licensing and the Indian Market Scenario .
Furthering the aim of providing a unique platform , special attractions were added to the show every year .
Kids India 2016 : An exclusive pavilion on stationary products was added named “ Back to School ”.
Page 8 | Kids India Magazine - Sept 2021