Greetings to our Industry Partners ,

Industries world over have seen a significant change in doing business and the toy industry has not been left unaffected by the same . While past year and months have posed significant challenges on the industry it has also brought with it a new era of doing business , working and also playing . On one hand the restrictions in movement definitely impacted the local retail market , but on the other hand e-commerce thrived .

Sonia Prashar ( Deputy Director General )

Indo-German Chamber of Commerce

In this edition of Kids India magazine we bring to you the latest domestic market scenario and outlook from stakeholders like TAITMA and SGEPC . We also bring forth insights into the international market trends gathered by international authors and how the Indian toy industry can prepare , reinvent , innovate to compete on the global scenario .

Enjoy reading the magazine . Stay safe & stay healthy .

Indian Toy Industry Page 4 R Jeswant , Funskool

Koppal Toy Cluster Page 15 Interview with Kishore Rao , Aequs Infra

Stop & Restart Page 6 Manish Kukreja , TAITMA

Making play accessible and safe for children Page 17 Kavitha Rao , IKEA

Walk down the memory lane Page 8 Indo-German Chamber of Commerce

Bringing products to life with Augmented Reality Page 19 Interview with Kate Scott , HoloToyz

Spielwarenmesse best of both online + onsite Page 11 Spielwarenmesse eG

Educational games are on the rise Page 22 Maria Costa , AIJU , Spain

Joy of playing Page 13 Tarun Dewan , SGEPC

Playing safe and clean Page 24 Peter Thomas , Tech . Journalist , Germany