THE JOY OF PLAYING
- Tarun Dewan, Executive Director, SGEPC
Toys and Games have been an integral part of Indian culture. Archeologists have excavated many toys which date as far back to Indus Valley civilization. Many modern day toys resemble toys found in Indus Valley Civilization like Maze Toys, Mobile Carts etc.
Due to the fragmented and low volume production of toys in modern day India, there are lot of challenges for Indian Toy Industry, like keeping pace with changing consumer demands, advent of electronic toys, digital games etc. However, Indian Toy Industry has accepted these challenges and are geared to overcome them.
In recent years, the advent of advanced technology and machinery has encouraged manufacturers to produce modern and innovative toys. A study conducted by IMARC Group forecasts that the Indian toys market will grow at a CAGR of 12.2 % during 2021-2026. The key growth drivers in the coming years would be:
• With a population of around 1.3 Billion, and very large young population with around half of the total population under the age of 25 India can boast of huge consumer base.
Kids India Magazine- Sept 2021 | Page 13