Greeting to our Industry Partners and Friends ,

With industry moving forward and chartering a course for becoming the toy hub for the global market , we bring to you the current status as per special report done by KPMG giving insights into the road ahead for toyconomy .

As a manufacturer it is imperative to look at the latest and future trends of the consumers and how the global companies are adapting to latest technologies and offering products catering to the changing trends . The future product development should consider technologies like augmented reality and musts like sustainability and digital security .

Sonia Prashar Indo-German Chamber of Commerce

The most important aspect of any company is brand building and with e-retail , e-markets and online purchase becoming a new normal taking away the touch and feel aspect of shopping , social media influencers will play a vital role in consumer decision . The kid influencers are going to further shape the brand building of a company as demonstrated in our article Children as Social Media Influencers .

This edition of the e-magazine introduces and reintroduces you to the team , a team which promises to take the Kids India show to surpass all its previous landmarks .

We hope you enjoy reading the e-magazine . Stay Healthy & Stay Safe .

Building the future of Toyconomy Page 4 Vivek Jhangiani

Licensing trends Page 12 Spielwarenmesse eG

Spielwarenmesse 2022 Page 6 Spielwarenmesse eG

Toys go green Page 8 Spielwarenmesse eG

Sustainability Strategy to promote brands Page 10 Daniele Caroli

Simba Toys Page 16 Interview

Online safe and sound Page 17 Peter Thomas

Potential of AR experience Page 19 Maria Costa , AIJU , Spain