VALUE ADDITIONS AT THE SHOW
TRENDINGNOW !
Trending now is a special area which showcases the latest trends of the toy industry . These trends give retailers and buyers valuable guidance as they piece together and expand their product ranges in line with market requirements . Every year , Spielwarenmesse ’ s Trend Committee travels the world to identify the most interesting and promising toy trends . For 2017 the toy trends in India are :
Body and Mind – break the routine and improve concentration !
To maintain an equilibrium is important for a healthy mind and body . This trend is all about products that help kids get out of the routine and engage into doing something creative or physical in order to relax the body and mind by engaging into exercise , fitness and creativity via play .
Train your brain – improve brain strength !
The fuel to exercise a child ’ s brain is by applying it to brain challenges . This trend showcases products that promotes and unstructured play and thinking out of the box in a playful way .
Girl Power – encourage girl ’ s interest !
To experiment with products that encourage certain area of interest and testing that area of interest for future prospects is a must right for both genders . This trend is focused on products that are particularly designed for a girl child in helping her discover the world and opportunities that she could explore .
Seminar & Workshops
Brush up your knowledge via experts !
Industry relevant topics by experts which are an added value for being a part of Kids India were much appreciated by the exhibitors and visitors .
The major topics covered :
• Indian Toy Industry : Opportunities and Challenges
• Upcoming industry trend- 3D Pavilion
• Licensing
• Importance of Value of Play
• Indian Toy Manufacturing- How to Maximize the Opportunity & avoid Pitfalls