THE BIGGEST FINDING IN CATALYIT’ S 2026 STATE OF TECH REPORT by Marit Peters, Catalyit
Independent agencies don’ t have a technology problem.
They have an execution problem.
Agencies already have access to powerful tools. The challenge is getting those tools adopted, integrated, and used consistently.
That’ s one of the clearest themes from Catalyit’ s 2026 State of Tech Report, thanks to Momentum AMP.
WHAT WE ' RE SEEING
Technology conversations are changing.
Less:
• What software should I buy?
More:
• How do I improve workflows?
• How do I drive adoption?
• How do I eliminate duplicate work?
• How do I get more value from what I already own?
The agencies pulling ahead aren’ t buying more technology.
They’ re building better operational habits.
AI ADOPTION IS GROWING. AI GOVERNANCE ISN’ T.
AI is moving fast. Agency governance is not.
Only 19 % of agencies report having a formal AI policy.
At the same time, agencies are increasingly using AI for:
• Customer communications
• Policy reviews
• Proposal generation
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