It will be interesting to see how similar surveys may compare in 5-10 years. Will AI use see an extreme change? Will other tools increase significantly? Will anything decrease? Time will tell! •
INDUSTRY TECH
WHAT WE LEARNED FROM OUR KAIA MEMBER TECH STACK SURVEY WHAT DO OUR MEMBERS UTILIZE?
What are your industry peers utilizing for technology in their agencies? As part of our recent Member Survey, we asked KAIA agencies about their technology usage and what tools they implement in their process.
We asked the question, " What are the technology solutions / tools that the agency utilizes to operate more efficiently and connect the agency?" The results below are ranked by highest percentage use to lowest from the survey responses.
79 %- Digital Signatures 62 %- Text Messaging Platform 53 %- PL- Quoting System 43 %- Customer Reviews 42 %- Video Conferencing 38 %- Customer Relationship Management( CRM) 35 %- Digital Payments 22 %- Online App / Digital Forms Tool
21 %- Mobile App 21 %- CL- Quoting System 9 %- Data Analytics Platform 8 %- Lead Generation Platform / Service 5 %- Chatbot 4 %- AI Policy Comparison
WHAT DOES THIS TELL US?
The results show a strong trend towards technology use for quoting and customer interaction. Somewhat surprisingly, tools for data and lead generation are far lower in adoption for member agencies.
WHERE DO WE GO FROM HERE?
It will be interesting to see how similar surveys may compare in 5-10 years. Will AI use see an extreme change? Will other tools increase significantly? Will anything decrease? Time will tell! •
20 KANSAS INSURANCE AGENT & BROKER