THE BEST TECHNOLOGY IS THE TECHNOLOGY YOU USE written by Carey Wallace , AgencyFocus
According to the 2022 Best Practices Study 1 , agencies invest anywhere from 2.5 % -3.5 % of their total revenue in technology . In my experience , many of the most forward-thinking agencies are investing far more than this in their technology stack .
There is no question that technology is and will continue to make a massive impact on our industry and the way that agents of today and tomorrow serve their customers . Investing in technology for your independent agency can be a game-changer , however , it ’ s important to have a well-thought-out plan to ensure that your investment pays off in the long run .
The right technology for your agency is the technology that you will use . Finding the technology that you will use requires a carefully thought-out plan as well as solid execution of that plan . When you are building out your strategy for investing in technology consider implementing these steps . Otherwise , you may find that your technology investment is really just an expense inside your agency .
It can only be an investment if the technology solves a problem , improves efficiency , is well-implemented , and is utilized across your entire agency . Without adoption , technology can actually have a negative impact on your agency , staff , and culture .
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