MANAGE MARKETING & LEAD
Can you help ? Another option is to send a personalized invitation to the 2nd-level connection :
Hi < 2nd-level connection >, I saw one of your posts shared on my LinkedIn feed by a connection we have in common , < 1st-level connection >. I ’ d love to connect with you directly … [ If you can add anything more here about why you want to connect , that would make a great first impression on a new business connection .]
# 3 : Learn More About Customers or Competitors via LinkedIn Ads
As you scroll through your feed , you may also see advertisements , which will be clearly marked as promotions . Advertisers on LinkedIn can select specific audience characteristics as part of their targeting criteria , so hopefully , the ads you see will be relevant and valuable to you .
It is another way to spot information that can enhance your knowledge and provide insights for your business , especially if your characteristics are similar to those of
your target audience . You may see ads that they also see , perhaps from your competitors .
Remember , you ' re in control of the information you see in your feed . Suppose you want your time on LinkedIn to be focused and productive . In that case , you can manage your ad preferences and opt out of receiving message ads . You can adjust ads settings through your LinkedIn account settings . ( LinkedIn menu account settings for general advertising preferences )
When you see sponsored content in your LinkedIn feed , you can hide individual posts by clicking on the three dots at the top-right of the post and choosing Hide This Ad .
# 4 : Stay Involved with LinkedIn Group Discussions
Although not the platform ' s most popular feature — because there ' s so much to do elsewhere on LinkedIn and getting results can take time — LinkedIn groups provide a place to discuss with peers and target customers . If you ' re participating in group discussions , the revamp of LinkedIn group functionality means you can now stay up to date via your feed .
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