KIA&B November/December 2020 | Page 31

COMPANY PROFILE
FARMERS ALLIANCE KEY CONTACTS :
Jack Rader Chief Marketing Officer ( 800 ) 362-1077 , ext . 1540
Carol Niemeyer Eastern Kansas Marketing Rep ( 800 ) 362-1077 , ext . 1555
Kyle Young Western Kansas Marketing Rep ( 800 ) 362-1077 , ext . 1360
Farmers Alliance began in 1888 in the small , rural community of McPherson , Kansas . Started as a fire insurance company to share the mutual exposures of local farmers in the county , Farmers Alliance has grown to an organization that writes more than $ 200 million of premium across an eight-state region . Insurance products are oriented to a predominantly rural market , and more than 50 % of the total business is in the farm insurance area . Personal and Commercial insurance products are offered as well .
Description of appetite : We are especially strong with small- to medium-sized farm / ag risks , including the related personal lines exposures . Small-town / rural businesses ( BOP ) are also a target .
Target area of focus / growth : Farm / agriculture property & liability
Desired agency characteristics : An established , profitable farm / ag book of business , with solid customer relationships .
Corporate philosophy : VISION : Provide Peace of Mind for the People We Serve . MISSION : Insuring and Protecting Futures in Rural Communities . In summary , we are relationship-focused , while maintaining profitability through steady , measured growth .
Key differentiators : Farmers Alliance is a Kansas-based company , committed to relationships with agents and policyholders .
Message to members : Farmers Alliance is committed to the independent agency system and supports the mission of the KAIA .
Year Founded : 1895
Insurance Type : Property & Casualty
Lines of Business : Farm / Ag , Personal Lines , Small Commercial , Bonds
Direct or Agency Bill : Direct
Number of appointed agents : 258 agencies in Kansas , 800 + in all states .
States available : Colorado , Idaho , Kansas , Montana , Nebraska , North Dakota , Oklahoma , South Dakota
Appointment requirements : Sound financial background , good community reputation , exceptional integrity and growth potential in our target markets .
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