Specializing can be a smart move to build out your book of business for 2024 . As we wrap up 2023 , independent agents should take time to consider if a specialty niche is right for them . •
WHAT DOES RELIABILITY MEAN TO YOU ?
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3 ) Follow the right social media accounts . Stay active on social media , even just by checking the accounts of businesses in your area . This will help you gain inside knowledge of local businesses and keep up with clients , while also learning about the latest events , technology or equipment in the industry .
Building expertise is important , as is identifying new clients . One of the best tactics for becoming a player in your market of choice is to experience the business . Take the brewery niche as an example . We met with agents earlier this year who were interested in working with breweries . One of the first steps we suggested to them was to go to local breweries , participate in tastings and get to know the business .
Later that week , they took our advice and attended a few beer tastings . They quickly built a strong rapport with the staff and the brewery soon became a client . It ’ s also important to find the right partners . Working with a specialty insurance program can go a long way . A specialty program administrator will know your client ’ s operations inside and out and have plenty of experience tackling unique claims .
Recently , we had an agent come to us with a winery client who lost power during a fire and did not have a generator on hand . Due to recent shortages , they could not find a generator . We were able to use our connections as a specialty insurer to help find a backup . Working with a specialty insurer can give the agent access to resources and insights that will better position them as a knowledgeable and trusted resource to clients .
Specializing can be a smart move to build out your book of business for 2024 . As we wrap up 2023 , independent agents should take time to consider if a specialty niche is right for them . •
Larry Chasin is President and CEO of PAK Programs , which provides insurance programs for wineries , vineyards , breweries , wine and liquor retailers , cideries , meaderies , distilleries , liquor and wine importers , and distributors .
WHAT DOES RELIABILITY MEAN TO YOU ?
To us , it means being there every step of the way . At Stonetrust , we value relationships and work hard to be a great partner for our agents — and that makes all the difference . Consider Stonetrust as your “ first choice ” for workers ’ compensation coverage .
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