SURVEY REVEALS HOMEOWNERS ’ TRENDS IN EMBRACING SMART HOME TECHNOLOGY
written by Nationwide Agency Forward Team
In a time where technology has the potential to shape just about every facet of our lives , it ’ s no surprise that there are more smart devices than ever for the home . The Nationwide Homeowners Survey on Smart Home Insights illustrates this , revealing that homeowners across the U . S . are embracing these innovations at an impressive rate . With 34 % owning smart video doorbells and 32 % investing in smart home security cameras , the desire for enhanced security and convenience is clear .
Smart home devices aren ’ t just gadgets ; they represent a fundamental change in how we safeguard our homes and simplify our lives . They can reduce maintenance costs , enhance safety and even lower insurance premiums .
Safety and protection are the primary pillars of these innovations , but their use provides many more advantages . They offer tranquility , the assurance of energy efficiency and the convenience of managing one ’ s home preferences through a tap on a mobile app . According to the survey , 60 % of current smart home device owners in the U . S . attest to feeling safer , recognizing the paramount importance of safeguarding their homes .
Insurance agents speaking with clients about smart home technologies should understand that these devices aren ’ t just about technology ; they ’ re about peace of mind , efficiency and a newfound control over one ’ s home , empowering them to embrace a safer , smarter way of living .
THE ROLE OF AGENTS & CARRIERS IN ENCOURAGING SMART HOME TECH
Insurance agents and carriers play a pivotal role in steering homeowners toward embracing smart home technology as a proactive measure against risks . According to the survey , 78 % of agents recommend their clients adopt smart home products . This aligns seamlessly with the core benefits homeowners recognize — peace of mind , safety and protection —
20 KANSAS INSURANCE AGENT & BROKER