KIA&B_MayJun2025_digital | Page 27

One thing that is for sure is that there are new opportunities and tools to help strealine Personal Lines quoting at your agency. That will likely continue to increase as industry technology evolves. •
PL TECHNOLOGY
will be frustrated. If you look at them as a means for data distribution then they are a useful tool.
RiskAdvisor will always look to integrate with raters that our users request. Our goal is to make them more valuable while reducing the steps to the most accurate quote as possible."
Carl Ziade, Co-founder of Gaya: " For Personal Lines, in today’ s hard market, we’ ve seen more carriers pull back from returning quotes through raters in certain Zip codes, even while still quoting through their own portals. At the same time, many agencies are being left with just a few viable markets for certain risks. So instead of quoting 10 carriers, agents often focus on one or two – and in those cases, the rater feels less critical.
What we’ ve noticed is that agents still want speed, and surely not duplicate entry. That’ s where tools like Gaya. ai come in – to pre-fill carrier portals and reduce friction when the rater isn’ t the best fit for the task. It’ s not about replacing raters— it’ s about complementing them when workflows shift so that agents focus on selling and servicing, not entering data."
NEW METHODS TO EXPLORE

One thing that is for sure is that there are new opportunities and tools to help strealine Personal Lines quoting at your agency. That will likely continue to increase as industry technology evolves. •

1- https:// www. ezlynx. com / blog / posts / what-is-a-comparativerater / 2- https:// www. zywave. com / personal-lines / sales-cloud / turborater /

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