KIA&B May/June 2021 | Page 15

MANAGE & LEAD MANAGE & LEAD
remains high at 92 %, those who were “ very satisfied " dropped 11 % since 2019 , likely driven by increased consumer expectations for ease of use , according to the report .
The study reported that timeliness , reducing the number of touchpoints , and utilizing features like data prefill are the focus areas for carriers to improve the customer experience with self-service claims .
Further , the report highlighted data privacy concerns as considerable for clients , with 61 % of consumers expressing concern about the security of their personal information . And while carriers understand the importance of cybersecurity , only 1 in 10 are using twofactor identification , suggesting a struggle to address cybersecurity in claims processes .
" Overall , consumers are willing to move to more selfservice claims options as long as the experience continues to evolve to meet their expectations and deliver the benefits of convenience and security ," Brower said . " Whether claims automation will become the new normal is still up for debate , but this past year has proven to be a powerful proof point for the viability of automated claims processing , both in terms of insurer capabilities and consumer receptivity . Now is the time for insurers to continue to develop and refine their claims handling digital transformation before it ' s too late ."
Olivia Overman is IA content editor .
Source : https :// www . iamagazine . com / news / how-covid-19-is-acceleratingauto-claims-automation
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