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10 SIMPLE THINGS YOU CAN DO TO
IMPROVE WEB ACCESSIBILITY
When you make your website ADA compliant, you will reach a greater number of customers who previously could not
access your website to receive the services and products you provide. You will avoid costly litigation and fines. And
above all, you will communicate that your company values all your customers, regardless of their ability.
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GIVE YOUR CONTENT A UNIQUE TITLE
Using a strong, unique and meaningful title that will clearly describe the purpose of your content. This
will not only assist screen readers, but also search engines.
USE HEADINGS TO ORGANIZE CONTENT
Make use of the heading structures in your content management system using the correct heading
level and structure your content using meaningful headings.
USE PLAIN ENGLISH
Keep your language simple, at a high school reading level. If acronyms, jargon or technical language
is required, provide plain English alternatives or a glossary.
MAKE YOUR TEXT EASY TO READ
Choose left aligned text, rather than justified to improve readability and use the ordered lists provided
in your content management system to present appropriate content.
MAKE LINKS DESCRIPTIVE
Avoid using catchalls like ‘Click here’, ‘More info’ and ‘here’. Give your link a meaningful description
to assist scan reading and screen readers.
USE MEANINGFUL ALT-TEXT ON IMAGES
If an image is purely decorative set alt text to null (i.e. alt=””) otherwise use a description that would
help a visually impaired person understand what is being represented.
PROVIDE TEXT ALTERNATIVES FOR AUDIO/VIDEO
Add synchronized captions to your video and provide a full transcript for both audio and video.
USE TABLES APPROPRIATELY
When presenting tabular information, use an actual table, not an image and ensure headings are
used.
PAY ATTENTION TO COLOR CONTRAST
Before overriding the default colors of your content management system, consider the color contrast.
If in doubt use a color contrast analyzer to check.
IMAGES OF TEXT ARE BAD
Avoid using images of text except for purely decorative purposes. Instead, use real text or ensure
there is a text alternative (like an alt tag) available.
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