KIA&B_MarApr2024-digital | Page 10

RECRUITING TIPS FOR AGENCIES & CARRIERS written by Nikki Brandt , NB Talent

If you ' re an independent insurance agency or an insurance carrier on the hunt to fill open positions and you ' ve decided to DIY it , here are some tips :
1 . Understand that salaries are high . I liken it to the real estate market . We sold our house last year for a lot more than it seemed we should ' ve ( like many others ). But , the market warranted it so ... Supply and demand , friends . The supply is low , the demand is high and that equals higher salaries .
2 . If your budget doesn ' t allow for paying top dollar to steal a seasoned candidate , hire for personality / aptitude and train .
3 . Choose personality over resume - every time . Skills can be learned . Insurance is a people business - Agencies with AM ' s and Producers that clients like interacting with will mean better new biz production and retention .
Carriers having underwriters and marketing reps with great personalities who get stuff done will make for agencies wanting to give those carriers more business . PERSONALITY IS KING IN THESE ROLES .
4 . If you ' re requiring people be in an office more than two days a week , you are at a disadvantage .
8 KANSAS INSURANCE AGENT & BROKER