TAKE YOUR FIRM TO THE NEXT LEVEL OF GROWTH written by Brooke Liu , MarshBerry
MarshBerry is seeing a trend in firms striving to evolve into larger , more sophisticated versions of themselves . However , there are noticeable thresholds where firms are bumping their heads and feeling like the next growth phase of their business is just out of reach . When top performing firms want to drive predictable , profitable organic growth , they develop strategies based on future needs and challenges and never accept the current environment as an excuse for their setbacks . Blending awareness of where you are today and taking action for tomorrow can drive an evolution for your business .
BUILD AWARENESS OF WHERE YOU ARE TODAY
True growth and improvement starts with an assessment of where your business is today . Determine your starting point by looking at key areas and metrics around leadership , sales , talent , and operations , and asking yourself the following questions :
• Can you put your business in a position to control your future by achieving predictable , profitable organic growth regardless of a hard or soft market ?
• How do you compare to industry benchmarks around weighted average shareholder age , so you can be in a position to control your future ? ( i . e ., Will you need to sell ? Or can you remain independent ?)
• Have you developed an annual strategic plan to achieve new business and productivity goals ?
• Are you merely an insurance vendor to your clients or a strategic business and risk mitigation resource ?
This isn ’ t just about the current financial state of your
12 KANSAS INSURANCE AGENT & BROKER