So , can continuing education lead to sales ? Absolutely . But you must actually have a desire to learn and apply knowledge , not just “ complete hours ” for CE . How can you develop your own path for learning that leads to selling ? Determine your goals and then work backwards to find the designations or courses that will position you to achieve those goals . I believe you ’ ll find that it pays off to learn . •
PROF . DEVELOPMENT
claim issue where ordinance or law coverage came into play – on a personal lines policy . The home was not a “ Historic ” home , but the building codes had been changed significantly in the area since it was built , and the repairs required new wiring . The agent had realized this issue might occur and had worked with the homeowner to change their policy a few years earlier . Without that policy in place , much of their repair costs might not have been covered .
SALES FROM CONFIDENCE
Lifelong learning can also help you gain confidence in your selling abilities . Many independent agents specialize in certain areas or industries and learning more about those industries – as well as the coverages that may apply to them – is critical . When you can “ speak the language ” and know the right questions to ask , people often feel more confident that you “ know their business ”. When they are confident in your knowledge , they are more likely to trust you . Trust often leads to sales , and in this case that was built on knowledge .
So , can continuing education lead to sales ? Absolutely . But you must actually have a desire to learn and apply knowledge , not just “ complete hours ” for CE . How can you develop your own path for learning that leads to selling ? Determine your goals and then work backwards to find the designations or courses that will position you to achieve those goals . I believe you ’ ll find that it pays off to learn . •
Daniel Smith is the Chief Marketing Officer and a cofounder of Market Retrievers , a digital marketing agency that specializes in assisting clients in the insurance industry . He has over 16 years of experience in marketing and design for insurance agencies , carriers , and trade organizations . He is also a licensed P & C agent , and frequently writes content on coverages for the industry .
SPEED UP CROP CLAIMS
Do your growers have electronic scale tickets ? Odds are they are using a Bushelpowered elevator , which means that you can use their electronic scale tickets for crop insurance ! Faster for you ( and your growers ) and more accurate for your growers . www . RainHail . com / s / becomeanagent www . RainHail . com / s / bushel
We ’r e the partner you and your growers deserve . Join our team today !
This institution is an equal opportunity provider and employer .
JULY / AUGUST 2023
27