KIA&B July/August 2021 | Page 32

RURAL & SMALL REVIEW

THE GOLDEN RULE

The Golden Rule is still golden and CEK ’ s leadership believes it ’ s a wise decision to make a foundational principle on which to grow the agency . In a day and age when it often seems as if customer service and employees have been devalued , agencies that focus on treating others like they would like to be treated . CEK has been guided by a principle that prioritizes people and relationships first for 90-years and will continue being guided by its people well into the future .
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