KIA&B 2017 Vol. 22, No.5 | Page 22

“What it comes down to is educating the client to identify exposures and what the processes are,” he says. “Then we use real-life examples of breaches or claims to show them they could be susceptible.” In addition to helping business owners determine their electronic, technological and social media exposures, Hendrickson says it’s beneficial to identify their paper exposures, such as access to files and documents, and outline the business’ credit- card payment processes. “Once you start visiting with a client, and determine what exposures can happen, my feeling has been the selling process is really not that difficult,” he explains. shares. “That’s pretty impressive. So, we’ve had experience with a number of claims already, and in my opinion, that says a lot about the product. This is a product that is somewhat new, and we’re already seeing claim activity, so that tells you the exposures exist.” Having liability insurance coverage in place, Hendrickson says, makes the process significantly easier for clients when a breaches occur. “Can you imagine the difference between them trying to handle this in-house when you have multiple layers of federal “...within 30 minutes agencies overseeing this information, and the notification process?” he of us being notified, said. “Where do you start? Compared we were already on to one phone call to the agency who third base, and all makes one phone call to the legal the other parties counsel - and they basically take over were still at bat.” the entire situation, and go from there. There’s no comparison.” Hendrickson suggests discussing where businesses keep their data – wether it’s accessed through an on-site server or uploaded online using what’s known as cloud technology. Despite having an off-site server, federal regulations still require that businesses notify their clients if their cloud is breached, even if the clients’ information was untouched. Hendrickson said his agency has already seen claims filed, including one incident involving a client with two HIPAA violations in the same week. “By having a carrier that specializes in cyber liability and privacy, we had attorneys specially trained in this area, and within 30 minutes of us being notified, we were already on third base, and all the other parties were still at bat,” he says. “Our client was the most protected, and we were already in a position of strength of what we needed to do compared to all the other parties involved.” By taking immediate action, both incidents were minimized. As a result, the client met all notification requirements, and changed its internal processes to prevent the breach from reoccurring. For agents interested in learning more about cyber-liability insurance, Hendrickson encourages them to request a carrier’s policy information, reading it beginning to end to understand the mechanics. Additional resources, he said, can also be found online. “I think our industry needs to do a better job of educating,” he emphasizes. “[Clients] don’t realize there’s a need. It really comes down to an agent doing the research, and there’s a tremendous number of sources out there. If you approach it the right way with a client, by the end, they’re ready for a quote.” “Here’s the beautiful thing: We had a renewal with the carrier, and the premium was flat,” Hendrickson 20 KANSAS INSURANCE AGENT & BROKER | September - October 2017 | Ross Hendrickson President of MRH Insurance Group