automatically track and monitor any
information about existing clients. For
example, you could find out when an
existing customer has won an industry
award. This would be an excellent
opportunity to engage with your client
and congratulate them.
• Create an Alert for topics for
which you have an interest. This
could be particular industries where
you have a market focus or issues
affecting your clients. In the list of
Alerts I have created, you will notice
several around “machine learning”
and “machine teaching.” This is a
topic I am interested in because of
the implications for the insurance
industry.
information you might discover.
• Create an Alert for vendors with
which you have a relationship.
If you have been using Google
Alerts for a while, hopefully, this is a
reminder to revisit your Alerts and
update them as necessary.
If you are brand new to Google Alerts,
I hope I’ve given you some good
reasons to explore this service to see
how it can streamline your ability to
keep up-to-date on a variety of topics.
Google Alerts is a core tool that allows
me to automatically stay updated on
a variety of people, companies, and
topics.
• Create an Alert for insurance
companies you represent. Who
knows what interesting and helpful
|MAY - JUNE 2016| KANSAS INSURANCE AGENT & BROKER
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