| TECHNOLOGY & YOUR AGENCY |
Help Google love your website
by steve anderson
oogle has the largest share
of online search. Making
sure Google likes your
agency website will help
your site show up in online searches.
How Google decides what sites to
display has evolved over the years. It
will only show sites that have relevant
and useful information for users.
G
So to become Google’s favorite you
need to follow certain steps:
high authority links
Your website’s “authority” or “Page
Rank” is one factor that will help
your site show up in a search result.
The more that other websites with
high authority link to your site, the
higher Google ranks your site. In
other words, more weight is given to
links from an authority site of high
expertise than sites having a low
expertise.
Google will even impose a penalty for
distributing bad links if low-quality
links are in your content. If you are
establishing a high-quality connection
throughout your content, that makes
Google identify you as a high-quality
site. The best way to get high-quality
links is to create high-quality content
that others want to link.
appropriate content
keywords
Content Keywords are still important
but don’t carry the same weight as in
the past. However, it continues to be
4
important for you to make sure the
keywords (or search terms people
use to find your information) are
appropriately used in your articles
and other content. Your keywords
help Google better understand the
information on your page so they can
list your page in a search result.
good heading and
description tags
Another way Google evaluates the
information on your webpage is with
the help of metadata (information
contained in the actual code
that makes up a web page). This
information helps Google lead
traffic to your page rather than
falling back on related keywords.
In this way, Goo