Create your own economy
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by john chapin
o matter what business you’re in, there will always
be one or two salespeople or businesses that are
completely knocking it out of the park and selling
tons more and doing lots more business than
everyone else. Even when market or economic conditions
are bad, these companies and individuals are still killing
it. They are able to do this because they create their own
economy. They are not dependent upon outside forces nor
are they victims of outside negative conditions that leave
most businesses reeling or even out of business. The good
news here is twofold: first, anyone can create their own
economy and, second, these strategies work to significantly
grow sales and business regardless of the market or the
economic landscape.
Here are four strategies for creating your own economy:
triple your sales and
marketing efforts
In order to create your own economy you need to put
in about three times as much time, effort, and energy as
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everyone else into the key areas of sales and marketing. The
majority of your time needs to be finding new prospects,
presenting, and closing. Creating your own economy
requires you to contact lots of people. You must be willing
to work longer hours and push yourself beyond what you’ve
done in the past. Look, there will be times when your life is
out of balance, creating your own economy is one of those
times. As a point of reference, and to give you something
to aspire to, here are some examples of people who put in
monumental efforts:
• The new chiropractor who made over 20,000 calls on
houses and businesses in a 6 month period working
Monday through Sunday. Yes, that’s an average of 110 calls
a day. And then did $1.2M in revenue his first 12 months
in business. By the way, this put him in the top 10% of all
chiropractors in a major metropolitan area.
• The brand new Realtor who made 803 calls to For-sale-byowner and expired listings in one month and got 6 listings.
(The average Realtor gets 12 listings a year).
KANSAS INSURANCE AGENT & BROKER |September-October 2015|