| TRUSTED CHOICE COMMITTEE |
Show me the money
Trusted Choice gives us the tools we
need to outmarket direct writers
KRISTY WILSON
Trusted Choice Committee Chair
B
eing well on our way into 2015 (where did
2014 go?), there is no better time to look at
your marketing strategies. In the last issue I
told you about all of the resources the Trusted
Choice website has for us to use, which can be accessed
at www.trustedchoice.com/agent. However, there are
a number of marketing options that our very own
association has that we can use. Take a look.
high school scoreboard show
There are 28 stations statewide that participate in
this program, which is available from September
through March. The association has secured the title
sponsorship of the show, which gives Trusted Choice
independent agents recognition in the opening credits
and throughout the show. The show runs during local
high school football and basketball seasons. Your agency
can leverage this sponsorship by buying 30- or 60-second
radio spots on your local stations in conjunction with
the show.
NEWS & AG radio
The association runs radio spots each week on radio
stations across the state. The spots, which air during
prime news and farm report times, target decisionmakers in both personal and commercial markets as
well as the crop/farm coverage market. Your agency can
piggyback on these statewide spots by running your own
radio spots in your local market during news and farm
report times.
140 community newspapers across the state. This is
something that KAIA does without any agent buy in.
Watch for the ads in your local papers.
online advertising
The KAIA has several digital ad campaigns promoting
independent agents scheduled to run on Kansas college
athletics websites. They are also working on digital ad
campaigns targeted at Kansas consumers who visit Top
100 websites like Google, MSN, CNN, Facebook and
FoxNews. Your agency can take advantage of these
targeted digital ads as well. You can choose your budget
and choose the ZIP codes you want to target to ensure
that your digital ads are reaching consumers in your
local market.
advertising co-op
Many people may not realize that there is co-op money
available to every member agency. The amount you can
claim depends on the type of advertising you are doing
and the amount of your membership dues.
I encourage you to contact Nicole or Stephanie at the
KAIA office. They can help you build your marketing
plan, give you ideas and show you how to leverage the
mo