KHUSHI Magazine July / August 2013 | Page 22

Q- For those that don't know, can you describe how borrow it bindaas works?

Borrow It Bindaas is an amazing service where can RENT OR BUY the latest Indian Fashions for your next party, wedding or night out! Browse hundreds of incredible designs ( sarees, lehenga style sarees, men's accessories & more), view the details of each item, choose not one but two sizes to ensure fit, and use our calendar feature to choose when you would need to rent the look. We take care of the tailoring and dry cleaning!

You will receive your order in a custom borrow it bindaas package straight to your doorstep. A saree comes with 2 blouses and a matching petticoat so it is ready to wear! You will also receive a complimentary Bindaas Kit with the works! A tikka (headpiece), bobbypins to hold your tikka in place, safety pins, bindi's as well as draping instructions and a return reminder note. You will also receive a 10% Of thank you coupon to use upon your next order. All rental orders come with a pre-paid return package so you can return your items to us after you wear them to your nearest UPS drop off box, store or affiliate store.

Here is a great video on how it works: VIDEO

Q- How do you choose what clothing or accessories you want to offer?

Each item that is on our website, is personally handpicked by us, we make sure that the items that are on the site are trends that are wearable here in the U.S. and also ensure that we have a wide variety of items so it appeals to everyone in the South Asian Diaspora. For example heavy stone sarees or net sarees while they may be a large trend in India do not necessarily translate well in the U.S.

Q- What's the most amazing thing about your job?

I think the best part of our job is that everyday brings something different to the table: new challenges, new experiences, and new people. Most of all, doing something that we absolutely love and share together. It is great to have a partner who is also your sister who you have grown up with and who is equally invested in the business just as you are.Not to mention, the infinite amount of lessons you learn by running your own business, learning to cope with different situations, how to meet customer needs, how to improve and refine the user experience and also learn things outside of your comfort zone is one of the most amazing parts of the job.

Q- There's already so many great reviews about borrow it bindaas, what more can your fans expect in the near future?