Le Gouès deliberately chose to display the models either higher or in front of the locals, thus relegates Otherness to the status of prop.
The contrast between the Us and Them locates the immaculate White Western rich, tall, and skinny models in a position of dominance and power over the poor, untidy, dark-skinned, and stubby Peruvian. Distinguishing cultures further distances races.
RECONTEXTUALIZED FASHION EDITORIAL – PACHAMAMA