Kharma Issue One | Page 6

Let's start at the beginning shall we? After all lube isn't every mans business venture, but it is one that is part of a huge consumer market. So first and foremost, why lube?

Why lube? That's a very good question. I'd just like to start by saying that up until 3 years ago I had a relatively ‘normal’ career with a property

business and hadn't even used lube before. Then my very first ever experience with lube ended up changing that and my sex life forever.

I can’t actually remember how we came by our first bottle of lube. It was a bottle of lube from a very well-known brand and had a very cherry flavour. It wasn’t exactly the best experience we’d had and I’m surprised it didn’t put me off lube forever. We liked the flavour but the stickiness that it

left behind was horrendous. But instead of ending the use of a, well, crap

product my entrepreneurial brain told me that surely we could do better than

that.

My thoughts were corroborated when I visited a local Tesco and found that

that was the only brand that people could buy. It shocked me that mainstream

shopping consumers had no choice options. It also shocked me that a large

company could make such a poor product and that major retailers buy it from

them. Just because a company is large, it doesn’t mean that they have the

best products or even the best ideas, clearly.

After a world-wide search of cosmetic and lubricant manufacturers (and lots

of enjoyable testing!), in Germany we found what we believe to be the best

lubricant manufacturer on the planet. The CEO of which was the original

inventor of silicone lube. After visiting the factory and discussing our

plans it was clear to us, with these quality products, their pedigree and

pioneering approach this was the obvious and only choice for us to make. A

few months later Give Lube was born. I’d always been a giver in

relationships and believe that you get what you put into your relationships,

so giving became the very heart of our brand ethos.

Cutting a very long story shorter I’ll let you know why I now love lube and

how you can benefit from this great, incredibly versatile intimate

consumable. After an unpleasant experience with our very first try with

lube I now classify lube as a sex toy in it’s own right. It is not just to

solve sexual dryness. It is the easiest and most economical way of adding

more fun to your sex life. It’s the versatile, essential sex accessory that

can be used with and without sex toys, on your own or with partners, for

countless situations and encounters.

We don’t always use lube. Sometimes we have sex with lube. Sometimes we

have sex with a toy and lube. Sometimes we use nothing. Sex is about

variety and there really are endless combinations of pleasure that you can

have! With lube I love the different sensations each can give you.

Water-based lube is a great all-rounder and can be used for everything; with

sex toys, vaginal, oral, anal, masturbation. Silicone lube gives a more

luxurious glide quality and, unlike water-based lube which will eventually

dry out due to the water content starting to evaporate, is extremely

long-lasting and will last as long as you do!

Lube tube

that it left behind was horrendous. But instead of ending the use of a, well, crap product my entrepreneurial brain told me that surely we could do better than that.

My thoughts were corroborated when I visited a local Tesco and found that that was the only brand that people could buy. It shocked me that mainstream shopping consumers had no choice options. It also shocked me that a large company could make such a poor product and that major retailers buy it from them. Just because a company is large, it doesn’t mean that they have the best products or even the best ideas, clearly.

lubricant manufacturer on the planet. The CEO of which was the original

inventor of silicone lube. After visiting the factory and discussing our

plans it was clear to us, with these quality products, their pedigree and

pioneering approach this was the obvious and only choice for us to make. A

few months later Give Lube was born. I’d always been a giver in

relationships and believe that you get what you put into your relationships,

so giving became the very heart of our brand ethos.

Cutting a very long story shorter I’ll let you know why I now love lube and

how you can benefit from this great, incredibly versatile intimate

consumable. After an unpleasant experience with our very first try with

lube I now classify lube as a sex toy in it’s own right. It is not just to

solve sexual dryness. It is the easiest and most economical way of adding

more fun to your sex life. It’s the versatile, essential sex accessory that

can be used with and without sex toys, on your own or with partners, for

countless situations and encounters.

We don’t always use lube. Sometimes we have sex with lube. Sometimes we

have sex with a toy and lube. Sometimes we use nothing. Sex is about

variety and there really are endless combinations of pleasure that you can

have! With lube I love the different sensations each can give you.

Water-based lube is a great all-rounder and can be used for everything; with

sex toys, vaginal, oral, anal, masturbation. Silicone lube gives a more

luxurious glide quality and, unlike water-based lube which will eventually

dry out due to the water content starting to evaporate, is extremely

long-lasting and will last as long as you do!

Lube Shot