L I C E N S I N G
Driving Business Growth through Strategic System Integration
Software monetization is already key for the commercial success of many businesses , and it is only gaining in importance as the world is getting increasingly digital . The optimal integration of a licensing solution into existing systems has become a basic element for any efficient process from when an order is first received to when a license is delivered and activated .
Monetization matters – everywhere One rule applies to both traditional software businesses and industry enterprises that have come to realize how software is becoming increasingly important for configuring and controlling their machines : The effective and flexible monetization of their software is key for their commercial success . They need to know that their software ’ s licenses cannot be broken and their IP pirated . And they need to have licensing models that can follow the changes in the markets and adapt to different local requirements .
■ Support needs to know which licenses are active in the field to handle certain jobs or customer queries , e . g . when a user needs to replace a device .
■ Product managers can benefit from insights they gain from statistics about licensing in the field .
Business Intelligence
All of these stakeholders and all of these perspectives create certain requirements that a licensing system needs to fulfill , all seamlessly integrated into new or existing backend processes .
Software licensing affects businesses in virtually every respect . It concerns many different stakeholders :
■ The sales team needs to define the licensing models for products and brands in consultation with product managers .
■ Developers need to integrate the license queries into the products .
■ Order processing is in charge of taking in orders , and this includes creating the required licenses .
■ Licenses need to be delivered to the end users via the right internal processes .
User Portal
CodeMeter License Central
CRM
ERP
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