KEYnote 42 English - Fall 2021 - Page 6

E-Commerce User
Online Reseller
Local Reseller the additional days should be added to it , irrespective of which item underlies the original subscription . If your company offers multiple products on a subscription basis , you also want to make sure that the additional days that a user has bought will only be added to the one product in question , and not the others . A system needs to be in place to ensure that different Items can be assigned to a single product .
This is where the display name given in the Item ’ s settings comes into play : All Items assigned to one product should have the same display name . This shows the License Portal , WebDepot , and Gateways whether the newly bought extension should be added to an existing subscription or a separate license be activated .
No backfill required Gaps between subscriptions are a legitimate and indeed common occurrence . By contrast to maintenance contracts , which would typically have to go back in one uninterrupted period to the original purchase of the product , a subscription is more like a regular lease . The customer only pays for the agreed period of time and is not accountable for any periods between two subscriptions .
This is reflected in a simple mechanism : Old , expired subscriptions are deleted from the CmContainer once a new subscription is started for the same product . The new subscription would then start from the new activation date .
No turning back One key transaction is the renewal of a subscription . This should usually happen before it expires , and the newly bought days are added to the remaining subscription period .
Technically , this is done by creating a new subscription and deleting its predecessor from the CmContainer . Once the old and new subscription periods have been added , there is no going back , as the two periods cannot be separated again . This is the standard procedure as modelled e . g . by Microsoft , Sony , and Adobe .
Moving subscriptions to a different CmContainer
Subscriptions can be moved into a different CmContainer by a simple merging feature . All the user needs is the ticket for the last activation , with which the subscription can be returned from the old container and then transferred into the new CmContainer .
Limitations It has become standard practice for subscriptions to include a defined set of product features , usually the entire feature set that the product in question has on board . The original idea of offering different feature packages that could be changed while a subscription was already running has proven too complex and has virtually disappeared from the market . The usual route chosen for the selling of add-on features is to place these into separate subscriptions running concurrently to the main one .
Another common limitation is the inability to transfer additional subscriptions for the same product into the same CmContainer .
A final consideration is that subscription models are defined for a specific number of users . Typically , subscriptions are sold for single-user licenses , which makes this limitation hardly ever relevant in practice .
The limitations of subscriptions models can be summed up in a simple definition : 30 / 90 / 365- day subscriptions are offered for licenses with fixed feature sets and can be extended by one of several renewal options .
Resellers One important aspect to consider when offering subscription licenses is how to integrate resellers as a key sales channel . Expecting your sales partners to only handle the first sale and then hand over the lucrative revenue stream from license renewals back to you is not a reasonable option .
Subscriptions allow you to create any number of tickets for any number of subscriptions and renewals . These tickets can be sold through all sales channels you employ . Whether a user already owns a subscription or needs a new one only comes into play upon the actual activation .
You can put in place individual customer or regional protections if you wish . The simplest way to do so is to create separate articles with custom display names . The rules are simple : Same display name , compatible licenses . Different display name , incompatible licenses .
License Portal Users have a choice for accessing their licenses : WebDepot , a custom software activation wizard , or the License Portal . They can use the portal to log on and manage their licenses or subscriptions by self-service . One additional advantage of the portal is that users do not need to keep track of their tickets , because they only need their log-in details to get access to their licenses .
In a nutshell 30 / 90 / 365-day subscriptions are an excellent choice for selling subscription licenses with fixed feature sets . They can be sold via resellers , and they make it easy to combine subscriptions of different lengths , as two different subscription license tickets are only merged when the second ticket is activated .
The model is also a good option for delivering demo or trial versions , as it is possible to add a dynamic renewal option after a certain period of use .