■
■
■
Components
Aggregates
Systems
fit within a world of varying business models,
components and systems and the relationships
with different participants like Operational User,
Component and System Builders.
One of the promising Monetization Methods is
Dynamic Monetization. It moves significantly
the payment of Industrial Systems from upfront
to the time of usage. This method faces chal-
lenges from markets and participants, but they
all can be solved with a sophisticated standard
and the advantages of Dynamic Monetization
will redefine how industrial systems will be
paid in future.
This article is only an introduction in the
complex but also exciting world of Industrial
Internet Monetization. Using I²M² as a model
for different Monetization Methods helps to
establish such methods in the future. The dif-
ferent scenarios can illustrate how they might
Component Builders
Participants
■
■
■
■
■
■
■
■
Component Builders
System Builder
Operational User
IT/OT
Edge
Network
Internet
Cloud
3
Component
Requirements
Component
Payment
Next Steps
At IIC only the Business Viewpoint of I²M² has
been described to date. After all of the busi-
ness requirements have been discussed, IIC
will move into an Implementation Viewpoint,
which describes all communication standards
necessary to implement the model shown in
figure 1. Once all this information is collected,
it will be possible to define a plug-and-play
standard, which will finally automate the
Dynamic Monetization as much as possible, so
that picture will become reality.
Operational User
System Builder
Specify Component
Requirements
Deliver
Component
Capabilities
Trustworthiness
Figure 2: Parameters of I²M²
Summary
Component
St. Gallen Navigator
SAP Extension
■
Industrial Internet
Monetization Model
(I 2 M 2 )
■
■
The Dynamic Monetization Method defines
Physical and Setup Costs as Upfront Costs and
Intellectual Costs and Profit as Usage Costs.
Upfront Costs are traditionally paid before the
system is deployed while the Usage Costs are
paid when the system is operated and creates
revenue for the Operational User.
2
Monetization Methods
Business Models
■ ■ Physical Costs: Required to build the com-
ponent from raw material or other compo-
nents.
■ ■ Intellectual Costs: Software develop-
ment, patents, cloud services and intellec-
tual properties like pictures.
■ ■ Setup Costs: Required to install, test and
validate the system.
■ ■ Profit: The component builder‘s reward
for business success.
■
payment methods during usage. This will reduce
the upfront cost. the Operational User has to
pay to start the system, but it is more econom-
ical to pay this later as part of the revenue of
the operating system. This is Dynamic Mone-
tization and one possible method of I²M². It
structures the cost of a component into the
following parts:
1
Specify System
System
1 Specify
Requirements
Operational
System
Requirements
Requirements
Integrated
System
Deploy
System 4
Capabilities
Operational
System
Payment
Figure 3: Actors Relationship in I²M²
13