CASE
S T U DY
Propellerhead Success Story
Formed in 1994, Propellerhead Software is a
privately owned company based in Stockholm,
Sweden. Renowned for its musician-centric
approach, Propellerhead has created some of
the world‘s most innovative music software
applications, mobile apps and technology
standards.
Musicians, producers and the media have praised
Reason, ReCycle and ReBirth applications for
being inspiring, great sounding and of superior
quality. The music making iOS app Figure won
Apple‘s App of the Year in several markets in
2012. Technologies such as ReWire and the
REX file format are de-facto industry standards,
implemented in all major music software.
Today, Propellerhead’s products are used all
over the world by hundreds of thousands of
professionals and enthusiasts for all kinds of
music making.
The challenge
Our challenge was to find a solution that
was safe and cost effective, that had enough
infrastructure around it for us to integrate it
with our licensing and distribution systems,
but at the same time was ?[?[?X??\??X?B?[??Y??? \? ??HX?H ?Z[?[Z^?H?? \?B?\[?[??H ?\????H ?? ][????SY]\?[??? \? ? ??YH][ \B?X?[??[??? [???? H[? \?\? ?X? ^B??X[ H\ ?X?X]K ?[??H ^H]?HY??\?[???YY ??\?H[? ?[?\? ] ?H?[? ??[H B??[YH ?? ][????H ?[??H ?]?]H?\??Y\??[ H ?^H \ ? ?]HX?[??\? ][??? ?Y?? [? ?Y ?? ?X] ?[? H ?? ][? ????\]X[ H ?[[?[?\?\?HTx?&\?[ ??[??Y??\?[??[?Y\?? ?XZ?HH??]?[[?Y?][???] ?Y[? H[??\ [?YX?[?\?\?[??\???? ?\?K ][?????[? [?\?[[Y ?X?\?] B??H ?X??\?????\??X?H]?H ??YYH ?\?H ?[XX?B??? ][??? \???[? \?\?? X?????B?[? ?\ ? ?H?\??Z^?Y?T?X??\?8?'Y?][???^x?'K H[X?YY ?\?X[??T?X????H[? B?X?]?][??\?Y ?? ][??PX?X?[??H?]?H \?Y?\??^X?[] H[??[?Y?] ?BBBBBB??? ?\????]?? P?????¸? ??S? ??[\?XY???'\?[???X?x?& ? ???\?? ?? ?\?H ??X?[? X?????K ??[\?XY?]?H?Y[?X?H ??X]HHX?[??[?? ?? ][? ]XZ?\? \??X? ?[??B??? H[? \?\?[? ]??? H ??X? ??\?[?\?\? ??][ ?? ??B???\? \??\?? ]\?H?X][??Y [? ?? X? ????\? ]??K???]?] \? ?\?[HH?X? ]?X??^ [??[?? ??[]?H?Y[??[?]?\?H?X\?\? ?X??\??[\? ^H\?K??'B??MB??