LETTER FROM THE PRESIDENT
As we step into 2026, I want to express my gratitude for your unwavering support and partnership. While challenges remain, the positive trends in consumer spending and salon visits give us hope for renewed growth and success in the year ahead.
In 2025 we marked a significant milestone for Keune ANZIS celebrating our 30th anniversary. Whether you’ ve been with us since the beginning or have recently joined the Keune family, your dedication and professionalism has been instrumental in shaping our journey. It’ s because of you that we’ ve reached this remarkable achievement.
Last year we also brought back Masterclass due to popular demand, making it a consecutive year running. Triple Threat featured three industry-leading ambassadors Luke Benson from the U. K, Latoya Velberg the Netherlands & Adele Catherine also from the U. K who took to the stage sharing powerful techniques in colour, cutting, and styling. This was followed by our pilgrimage event, as we brought to life the 19th Annual Keune Foundation Ball which attracted nearly 1,800 clients to support a worthy cause. Themed‘ Born in the 90s,’ the night marked Keune’ s 30th anniversary in true 90s style.
I’ d like to also take this opportunity to again thank you for your continuous support and commitment to the purchase of Keune Tinta, So Pure and Semi Color during the past year, resulting in major contributions to The Keune Foundation. The Foundation has now exceeded in helping almost 1,250 families to financially support them due to their child being diagnosed with a life-threatening illness.
As a family-owned business, we’ re committed to making a positive impact. Our certification as a B-Corp company underscores our dedication to sustainability and social responsibility, ensuring we leave the world a better place for future generations.
I’ m incredibly proud of our Keune ANZIS team, whose passion and commitment drives our success. We look forward to the opportunities and innovations that lie ahead. Remember Keune is, and will remain, a salon only supplier. So, from everyone here at Keune, THANK YOU for letting us be part of your journey.
Our dedication to your success is unwavering because, Your future is our future.
With the greatest appreciation, I remain sincerely yours,
Hans van der Velden President Keune Haircosmetics ANZIS Australia | New Zealand | Indonesia | Singapore
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