Kerala Tradition & Fascinating Destinations 2014 Kerala Tradition & Destinations 2014 | Page 388

High Cost of Healthcare in Developed Countries Higher expense in developed countries and the comparative cost advantage that South Indian hospitals offer is another factor. One reason for steady arrivals of Foreign Patients from UK to India is that the British NHS (National Health Service) for poor citizens is heavily burdened and in disarray. The very fact that the Indian costs being only 1/6th of UK attract the lower and middle income groups to India. Meanwhile in the US the cost of medical treatment is so high that only 10% can afford the costs, while Indian costs are only 1/10th. The global economic meltdown also has been helpful for turning the attention of medical tourists to India. The economic slowdown provided an opportunity for the foreigners to have a firsthand experience on Indian healthcare system. They got medical services on a par with international standards at affordable cost. Even though the economic system of many of the developed countries are back on track now, their citizens who enjoyed the healthcare service offered in India at least once continue to stick on to it. The number of foreigners arriving in South Indian states for availing healthcare services also has increased significantly. Many of the branches in healthcare including orthopaedics, gynaecology, cardiology and dentistry have found a place in the list of most sought after medical services by foreigners. Cosmetic treatment which stands as separate category lures many to these states. Improving Technology and Better Medical Facility Better medical facility was found to be a highly significant factor in foreign patients visiting South Indian hospitals. This is undoubtedly a reflection of the quality of the medical service offered by the service providers in the Medical Tourism Industry in these states. During the post liberalization era, India has outsmarted many other countries so far as the advancement of science and technology are concerned. Medical science and healthcare services in the country have reached new peaks in the last decade. Earlier, the advanced healthcare was the monopoly of the developed countries. So, many a people who could afford the expenses went abroad high quality medical treatment. Now the scenario has changed drastically. Though the cost of treatment is low in India, compared many other countries which provide world class healthcare, the cost of quality treatment is high for an average Indian. In healthcare, South India is often compared with the developed countries rather with other parts in the country. This fact proves the mettle of the service provided in Kerala, Karnataka and Tamil Nadu. Professional Excellence South India enjoys premier positions in health and education. In these areas, Southern India has been keeping up with the international standards for decades. The states which have a proven track record are the first to catch up with the developed countries in advancements in the health sector. Internationally, the medical fraternity from South India is among the most sought after professionals. The ever growing number of 392 MEDICAL TOURISM|TRADITION AND DESTINATIONS