Kenyanstar January 2014 | Page 17

SPORTS BUSINESS Orange renews Orange Ladies Hockey Team’s Medical Cover for KSh 1.79 million the world, both on the track and at Cross Country, as well as several renowned coaches and sport physiologists, will be present and provide contributions as part of a round table discussion on the future of Cross Country running. One key topic will be Cross Country training and competition for elite distance runners. The seminar will take place the day after the 2013 SPAR European Cross Country Championships, which are also being held in Belgrade. There will be nearly 100 participants from all six IAAF Area Associations at the seminar, which is open to all IAAF Member Federations, with the main target groups being Member Federation personnel with a responsibility for distance running and Cross Country activities, as well as coaches of distance and cross country athletes. Integrated telecommunications services provider, Orange, has re- newed the Group Medical Cover for the Orange Ladies Hockey team to the tune of KSh 1.79 million for the third consecutive year. The company’s Chief Executive Officer, Mickael Ghossein, says Orange will continue supporting and nurturing talent in the team that has maintained an exceptional record for the last 15 years. Ghossein adds that matters of health and wellness are important in sport for sports men and women to perform well. “Orange has taken particular interest in ensuring the health of our players. At Orange, improved health care is one of our CSR pillars and this sponsorship demonstrates our assurance to the players that they need not worry about injuries or sickness while playing for this team,” says Ghossein. The seminar is also intended to provide an impetus fo ȁ