Ken Research - US Car Electronics Market Research Report | Page 2

markets in the world and is home to many global vehicles and
auto parts manufacturers. Overall, the country accounts for
the world’s second largest market for vehicle sales after
China. The major brand players in the US market include
namely- Bosch, Denso, Pioneer, Alpine, Aisin, Continental,
Kenwood, Sony, and Clarion.
The important benefits of navigation and related systems, like
increased driver efficiency, ameliorated routing and
scheduling, and lessened operating costs, have been
observed to be the major reasons resulting in the growth and
development of the market. Additionally, continuous
innovation in wireless communication services and
technology has further paved the way for the growth in sales
of related automotive infotainment products and services.
The leading companies involved in manufacturing of Car
Navigation System globally are namely- Garmin Ltd, Magellan
Navigation Inc, TomTom Inc, Mio Technology Limited, and
Lowrance Electronics Inc.
The global regulatory mandates have played a significant role
in speeding up the supply of connected cars for safety and
security purposes and the installation of basic Telematics is
all set to complement the navigation systems in all new cars
in US in the recent future.
Future generations are not only expected to reap the
advantages of navigation system but they will also be relying
more on cloud-based backend systems for content,