Ken Research - UK Health & Beauty Market Future Outlook

Health & Beauty in the UK
Over the next five years, the UK Health & Beauty Market will be driven by product innovation,
consumers becoming more interested in their looks and health, rising obesity and an ageing population.
Product advancements like multi-purpose skincare and cosmetics, and medicinal ingredients used more
in health & beauty products will aid the market to grow by over 23.0% by 2020.
Key Findings
Understand which categories within health & beauty will perform the best and offer the most
opportunities, using our expenditure forecasts to 2020
Use our market share and channels of distribution forecasts to find out which retailers and channels
pose the biggest threat
Discover our quarterly forecasts to Q4 2017 by sector, to understand short term growth trends and how
inflation and volumes will impact the market
Identify the market drivers and inhibitors, and implement our strategies to improve sales and maximize
opportunities in this price competitive sector
Inflation will be driven by the premium end of the market as smaller retailers and beauty brands use
innovation to justify higher price points. Moreover, beauty brands will encourage additional spend by
introducing newness more regularly- enticing shoppers to impulse purchase.