Ken Research - Switzerland Baby Food Sector Revenue

Switzerland Baby Food Sector Revenue
The Swiss market has seen steady volume growth throughout most of the review period, partly as
a result of continued annual increases in the number of live births up to 2014 but also as a result
of higher per capita consumption levels of all the major product types. There has been a
significant rise in the popularity of convenience foods-ready-to-eat and ready-to-cook products
which often contain high amounts of fat, salt and sugar, attributed to increased numbers of Swiss
women entering the workforce. Organic food has gone from strength to strength, although
evidence of health benefits remains inconclusive.
Key Findings
The Swiss market was boosted by annual increases in the number of births up to 2014, although
2015 is likely to see an appreciable fall in both births and sales. Over the review period between
2009 and 2015 baby food sales rose by 11.6% in volume.
Baby milks dominate the market, accounting for 53.6% of value sales and 42.7% of volume sales
in 2015. Wet meals accounted for 18.1% of value sales in 2015, up from just 15.8% in 2009.
Nestle leads overall; it is present in every sector, leads jointly in milks and is leader in cereals
and meals. Second place is held by DANONE via its Milupa subsidiary.
The Swiss baby food market is expected to grow by an overall 19.3% in current price terms
between 2015 and 2021, although this falls to 12.7% in constant price terms.