Ken Research - Spain Cards and Payments Market Growth | Seite 2

for consumers. Bankia, Banco Sabadell and ATM provider Euro 6000 agreed to cap fees at
US$0.62 (EUR0.65), effective from January 2016. While this initiative was introduced to protect
consumer interests, it is expected to encourage use of payment cards among Spanish consumers.
The emergence of digital-only banks is likely to accelerate the shift towards electronic payments
in Spain. The mobile-only imaginBank, launched by CaixaBank in January 2016, provides
banking services exclusively through mobile apps and social networks. Through the mobile app,
consumers can apply for current accounts, credit cards and consumer loans, manage personal
finances and make person-to-person (P2P) payments. Users can also use the imaginBank
Facebook application to find out bank balances and view recent transactions.
This report also provides top-level market analysis, information and insights into the Spanish
cards and payments industry, including -
Current and forecast values for each market in the Spanish cards and payments industry,
including debit, credit and charge cards.
Detailed insights into payment instruments including credit transfers, direct debit, cash
transactions, checks and payment cards. It also, includes an overview of the country's key
alternative payment instruments.
E-commerce market analysis and payment methods.
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Analysis of various market drivers and regulations governing the Spanish cards and
payments industry.
Detailed analysis of strategies adopted by banks and other institutions to market debit,
credit and charge cards.
Comprehensive analysis of consumer attitudes and buying preferences for cards.
The competitive landscape in the Spanish cards and payments industry.
Scope
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This report provides a comprehensive analysis of the Spanish cards and payments
industry.
It provides current values for the Spanish cards and payments industry for 2016, and
forecast figures to 2020.
It details the different demographic, economic, infrastructural and business drivers
affecting the Spanish cards and payments industry.
It outlines the current regulatory framework in the industry.
It details marketing strategies used by various banks and other institutions.
Reasons to buy
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Make strategic business decisions, using top-level historic and forecast market data,
related to the Spanish cards and payments industry and each market within it.