Ken Research - Organic Food Production Volume | Seite 2

Porter’s five force analysis along with analyst recommendation and macroeconomic variables
highlighting the major opportunities and cautions.
The report is useful for organic food and beverage manufacturers, distributors, retailers, potential
entrants and other stakeholders to align their market centric strategies according to ongoing and
expected trends in the future.
Global Organic Food Market Size and Overview
Market Size: Global urban population has increased at a steady pace over the review period (2012-
2017). Coupled with increasing percentage of literates in the overall population, there has been a
significant shift of preference from conventional food products towards organic food products
Moreover, owing to the increased awareness regarding benefits of organic food, increased product
innovation in the market, expanding product portfolios of major players and aggressive marketing &
sales strategies have helped the market to grow at a CAGR of ~% during 2012-2017. There has been a
significant increase in government support and private participation to promote the consumption and
production of organic products. As a result of which the market has increased from USD ~ billion in 2012
to USD ~ billion in 2017 registering a growth rate of ~% in 2017.
Market Segmentation:
By Organic Food and Beverage: Organic food division has captured a major segment accounting for ~%
of the overall retail sales in 2017. Beverages segment accounted for the rest ~%. Packed organic food
segment constituted ~% of the overall organic food sales in 2017. While, packed organic beverage
segment acquired a small share of ~% of the overall organic beverage sales in the same year.
By Region: Americas has witnessed a steady growth of ~% in organic food and beverage market in terms
of retail sales value and accounted for half of the market size in 2017. Europe has accounted for ~% of
market registering growth rate of ~% in 2017.
APAC region also witnessed growth in demand for organic food and beverage product registering a
growth rate of ~% in 2017
By Organic Food and Beverage Product Categories: Fruits and vegetables category has dominated the
sales of organic food products in 2017; major products include organic apples and bananas. Organic
dairy market has grown in market size from USD ~ billion in 2011 to USD ~ billion in 2017 at a six year
(2011-17) CAGR of ~%. Similar to dairy, organic meat, fish & poultry provide clear health advantage over
conventional counterparts which has resulted in the growing demand in 2017. This segment thus,
registered a five year CAGR of ~% during 2011-2017. Organic bread is the highest selling products within
bread and bakery segment followed by biscuits and crackers in 2017. The fastest growing product