Alcoholic drinks include beer , cider , wine , spirits , and RTD pre-mixes . Premiumization of drinks is the key factor witnessing a positive impact on the growth of the alcoholic drinks market . Malaysians are demanding for premium drinks due to better taste , smoothness and status symbol . It was observed that the alcoholic drinks market is growing drastically under the premium alcoholic drinks segment . Majority of the consumers are following a healthier lifestyle and demanding for alcoholic drinks with a low volume of alcohol . These are known as lighter alcoholic drinks with less health risks . Manufacturers are offering light alcoholic drinks and flavoured cocktails which are low in calorie and alcohol content . Almost all the beverages are available in the supermarkets , hypermarkets and grocery stores in Malaysia .
According to the study “ Malaysia Beverage Forecasts March 2017 ”, the hot drinks sector in Malaysia is leading by hot coffee followed by hot tea market in terms of sales . Hot coffee market is expected to record a quick growth in the future due to the increasing popularity of coffee among the younger consumers , rising cafe culture and increasing demand for healthy hot beverages such as herbal and fruit tea in the country . BOH Plantations Sdn . Bhd , Unilever and OLDTOWN Berhad are the leading market players in hot drinks market in Malaysia . Whiskey is the largest consumed spirit in Malaysia , while Gin and Genever also witnessed a rapid growth in the recent years . Glenfiddich , Dewar ' s and Johnnie Walker are the leading competitors in the spirits sector . The variants of wines available in Malaysia are sparkling grape wines , other grape wines , unfermented grape , Vermouth and other flavoured grape wines and other other fermented beverages . Fortified Wine market in the country will witness a rapid growth during over the coming years . Treasury Wine Estates Vintners Limited , Pernod Ricard SA and E & J Gallo Winery are the leading market players in Malaysia . Wine consumption in Malaysia is low compared to the rest of the world .
Carbonates consumption in Malaysia has decreased owing to the expansion in alternative soft drinks . The diet soft drinks have been declining more rapidly than regular soft drinks in the recent years . Flavoured milk has witnessed a steady growth over the years and will continue its trend along with fermented milk and soymilk . Variants of juices are grapefruit juice , orange juice , other single fruit citrus juice , apple juice , grape juice , pineapple juice , tomato juice , other single fruit non- citrus juice and mixtures of juices .
Malaysians are concerned about the potentially negative health effects of different chemicals and artificial ingredients found in beverages . With better educated consumers , who tend to be more health-conscious are demanding for naturally healthy beverages . Manufacturers are using fortification process to add value to their beverages . Fortified vitamins A , C and E are added to fruit juices and hot drinks are fortified with malted oats , brown rice , barley and wheat extract that supplies complex carbohydrates . Several international , regional , and domestic players in Malaysian beverages are competing based on factors such as quality , pricing , product differentiation , packaging , innovation , distribution , and marketing strategies . Many beverage manufacturers are using social media platforms to market their products . The rapid technological changes and increasing competition will impact the beverages market in Malaysia over the coming years .
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