Consumer and Market Insights: Dairy Market in
Italy
Consumer and Market Insights: Dairy Market in Italy provides an overview of the market,
analyzing market data, demographic consumption patterns within the category, and the key
consumer trends driving consumption. The report highlights innovative new product
development that effectively targets the most pertinent consumer need states, and offers
strategic recommendations to capitalize on evolving consumer landscapes.
Key Findings
The Dairy & Soy Market in Italy is among the fastest growing in Western Europe
This growth will be driven by Dairys health positioning, as consumers look for nutrients such
as calcium or probiotics that meet age-specific needs, such as developing or maintain bone
health
However the recent weak economy has driven consumers to look for value-for-money
products
The nutritional needs of older consumers are especially important, as they eat almost a
quarter of all Dairy & Soy products in Italy