Germany Hair Care Market Research Report
Synopsis
This report provides a concise overview of the Haircare Market in Germany. After reading this report, you will
understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution
and the leading companies within the market, allowing you to plan effectively for the future.
Summary
Why was the report written?
This overview of the consumer and market dynamics of the German Haircare sector allows new entrants and
established companies to gain rapid and comprehensive insight into the current state of the market and identify
the key trends that will drive growth in the coming years.
What is the current market landscape and what is changing?
Categories that are essential for hair health and hygiene such as Conditioner and Shampoo will register positive
value and volume growth between 2012 and 2017. Conversely, less essential categories such as Hair Colorants and
Styling Agents will decrease in value during the same period.
What are the key drivers behind recent market changes?
An aging population and increasing demand for natural products will drive sales of Haircare products between
2012 and 2017. Meanwhile, private label Haircare products are gaining importance and are poised for growth
during 2012-2017. Poor consumer sentiment, brought about by the recent economic downturn, had led to
consumers purchasing private label products in greater numbers as they offer greater volumes at a lower price.
What makes this report unique and essential to read?