Ken Research - Denmark Travel & Tourism Market Size

Denmark Travel & Tourism Market Research Report
The Danish inbound tourism market has hardly registered any growth over the last few years due to a lack of
competitiveness compared to its neighbors. However, Canadean expects international arrivals to grow at a CAGR
of 4.7% during 2015-2019, partly driven by promotional efforts being made to attract tourists from unconventional
markets such as China and South Korea. Furthermore, Value Added Tax (VAT) has been 100% exempt on hotel
stays for business events such as conferences, meetings, and seminars since January 2015.
Key Findings
There was minimal growth in domestic tourism during the historic period (2009-2014), increasing from 23.7 million
in 2009 to 24.8 million in 2014. There was also slow growth in inbound tourism due to high prices (30% higher
when compared to its neighbor Germany) despite facilities (such as accommodation, food, and museum entry
fees) not being on par. According to the competitiveness report by World Economic Forum (WEF) on Travel &
Tourism, released in May 2015, Denmark has been ranked twenty-seventh for tourism, which is drastically lower
than its sixteenth rank in the 2011 index. However, appreciable growth was registered for outbound trips,
increasing from 6.2 million in 2009 to 8.4 million in 2014. The hosting of international sports events such as the
European Badminton Championships in 2017 and the Men's Handball World Cup tournament in 2019 is expected
to benefit inbound tourism. The Danish Government is planning to promote coastal tourism in Denmark,
encouraging development on protected shores at the commercial level. It allocated DKK20 million (US$3.6 million)
in 2014 to develop tourism in nature areas and along the coasts
Several new flights on international routes have been announced by carriers from Copenhagen. The low cost
carrier, Norwegian Air Shuttle (Norwegian), plans to launch flights on seven new long routes for budget business
and leisure travelers. Similarly, Scandinavian Airlines (SAS) also plans to operate flights to Boston to fulfill the